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Internet Business Models

How to Make Money on the Internet

So, you're looking for a great business idea to start online? First, you should understand the different business models that exist. Here are some of the more common ways to make money on the Internet:
  • Sell a Product
    Most money in e-commerce is made by selling products - either physical or digital. Many of the same common sense rules apply whether you are selling online or "offline." Look for products with high margins, high demand, low competition, etc.
  • Sell a Service
    Many businesses sell services on the Internet. Some examples include Web hosting, domain name registration, hosted software applications, and comparison shopping services.
  • Sell Information
    This can take one of two forms:
    • Subscription sites: For a subscription site you must provide valuable, timely information that is difficult to get elsewhere. deliver an e-book is minimal.
    • Sell Advertising
      Advertising makes big money on the Internet, but it can be hard for the little guy. If you have a site with a lot of traffic, though, you may be able to make some money by joining an ad network or incorporating Google AdSense into your site.
    • Become an Affiliate
      An affiliate makes money by sending buyers to another merchant's web site. The merchant pays the affiliate either a flat fee per sale or a percentage of sales originating from the affiliate. To succeed you'll need expertise in search engine marketing or a web site that already attracts a lot of traffic. Affiliate models require little up-front investment and no inventory. However, you'll need to generate a lot of traffic to make money in affiliate marketing because revenues per sale are generally low.

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